Our Evaluation Methodology
GEO-Metric exists to help marketers navigate the emerging GEO landscape with clear, unbiased information.
Our Mission
We are an independent publication. We do not accept payment for favorable reviews. Our goal is to provide the most accurate, actionable data on the Generative Engine Optimization industry.
How We Evaluate Platforms
1. Hands-On Testing
We secure trial or demo access to every platform we review. Our team spends a minimum of 2 weeks with each tool before publishing evaluations. We test real-world scenarios, not just feature checklists.
2. Capability Assessment
We evaluate across five key dimensions:
- Monitoring Depth: LLM coverage, query breadth, metric comprehensiveness.
- Optimization Capabilities: Active vs. passive, methodology, proven results.
- Research Foundation: Academic backing, published methodology, data-driven approach.
- Enterprise Readiness: Scalability, support, security, integrations.
- Value/ROI: Outcomes delivered relative to investment.
3. Market Feedback
We interview practitioners using these tools in production environments to understand long-term performance and support quality.
4. Continuous Updates
The GEO landscape is evolving rapidly. We re-evaluate platforms quarterly to ensure our ratings reflect the current state of the art.
Disclosure
GEO-Metric may receive affiliate compensation from some platforms listed on our site. This never influences our ratings or recommendations. We recommend tools we would use ourselves.
Contact
Disagree with a rating? Have information we should consider? Contact us.