The Future of Search is Generative.
Is Your Brand Ready?
GEO-Metric is the independent resource for mastering Generative Engine Optimization - the discipline of ensuring your brand is the answer when AI responds.
The Shift is Already Here
When someone asks an AI "What's the best CRM?" - will your brand be the answer?
Prefer ChatGPT over Google for product research
Projected decline in traditional search traffic by 2026
Of all Google queries now result in zero clicks
What is GEO?
Generative Engine Optimization (GEO) is the practice of optimizing a brand's digital presence to increase visibility, accuracy, and positive sentiment in AI-generated responses.
Unlike traditional SEO, which focuses on ranking in search engine results pages, GEO focuses on being cited, recommended, and accurately represented when large language models answer user queries.
Read the Full GuideMastering the New Landscape
What is GEO?
The definitive guide to Generative Engine Optimization. Learn the fundamentals, key pillars, and how it differs from SEO.
Read Guide →GEO vs SEO
Understand the critical differences between optimizing for search engines and optimizing for answer engines.
Read Guide →Measuring LLM Visibility
How to track your brand's presence in ChatGPT, Claude, Perplexity, and Gemini.
Read Guide →The Enterprise GEO Playbook
Strategic implementation guide for large organizations protecting their brand reputation in the AI era.
Read Guide →Finding the Right GEO Platform
We've evaluated the top tools for monitoring and optimizing AI visibility. From dedicated trackers to full-service enterprise platforms.
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