GEO Glossary
Essential terminology for the age of AI search.
Answer Engine
A search system that provides direct answers rather than a list of links.
Citation
A reference provided by an AI model to the source of its information.
Entity
A distinct, well-defined concept or object (person, place, thing) recognized by search engines.
Generative Engine Optimization (GEO)
The practice of optimizing content for visibility in AI-generated responses.
Hallucination
When an AI generates incorrect or nonsensical information confidently.
Large Language Model (LLM)
AI models trained on vast amounts of text to generate human-like responses.
Retrieval-Augmented Generation (RAG)
A technique where LLMs fetch external data to improve response accuracy.
Sentiment Analysis
The process of determining the emotional tone behind a series of words.
Share of Voice
A metric comparing your brand's visibility against competitors.
Zero-Click Search
A search query that is answered directly on the results page without requiring a click.